2020 was a year of unprecedented challenges that disrupted lives, communities, and businesses. The pandemic turned everything on its head and left people and organizations scrambling to find new, safe ways to continue working toward their goals—or simply to survive. COVID-19 affected individual segments of the economy differently. But as the brickand-mortar world shuttered, retailers and brands raced to expand their eCommerce capacities. Despite job losses and economic anxiety, online sales grew by 44 percent in the US—the pandemic radically changed the way millions of people needed to shop for even basic necessities. eCommerce had been growing steadily for the past decade, but year-over-year growth nearly tripled in 2020.
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