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Strategies For Ecommerce – By Wix

2020 was a year of unprecedented challenges that disrupted lives, communities, and businesses. The pandemic turned everything on its head and left people and organizations scrambling to find new, safe ways to continue working toward their goals—or simply to survive. COVID-19 affected individual segments of the economy differently.

But as the brick and-mortar world shuttered, retailers and brands raced to expand their eCommerce capacities. Despite job losses and economic anxiety, online sales grew by 44 percent in the US—the pandemic radically changed the way millions of people needed to shop for even basic necessities. eCommerce had been growing steadily for the past decade, but year-over-year growth nearly tripled in 2020.

Now vaccinations are ramping up around the globe, but we shouldn’t expect consumption patterns to go back to how they were. The genie is out of the bottle. People who had 4 Introduction never ordered takeout online now know how simple it can be. The same goes for groceries, holiday gifts, clothing, recreational equipment, and just about any other category of consumer goods. Yes, consumers are eager to return to restaurants and stores as soon as it’s safe. But they won’t forget how to shop online when it’s convenient. They also won’t forget the brands and retailers that make online shopping simple—or, better yet, enjoyable. For eCommerce retailers that get it right, 2021 can be about much more than mere survival. It can be the start of a new growth trajectory. At Wix, our aim is to make it as simple as possible for businesses to grow and succeed online. I personally look at between fifty and two hundred Wix customer websites every single day, and I’m constantly talking with our users through email, on calls, or social media to better understand their needs.

Last year, while millions of professionals and students were learning to work from home, I saw retailers accelerating through digital transformations of their own—often out of extreme necessity. Many were figuring out how to sell online for the first time. Others had reprioritized eCommerce, pivoting to make up for the loss of in-store sales. 5 Introduction Forced to think outside the brick-and-mortar box, lots of businesses not only adapted, but flourished. From a CBD wellness brand to a bottled water company to an innovative toothbrush maker—all found even better ways to build relationships with customers. Once they got past the initial shock, many of them found that eCommerce data helped them know their customers better than ever before. Beyond basic demographics, they could see what time people shopped, or what specifically compelled them to make a purchase. They could drill down into the types of products customers preferred and which items they typically bought together. With this level of detail, savvy eCommerce retailers built strategies for product offerings and content that helped customers feel connected and stay engaged. I

n the pages that follow, we’ll detail some of the strategies successful Wix users embraced to level up their skills and take advantage of the shift. For example, you’ll learn how a $2 million candle-making business saw its traditional revenue streams disappear overnight but still increased year-over- 6 Introduction year sales five times over by developing an amazing online experience for customers. You’ll read about how a spice store invested in a custom packaging solution to streamline order fulfillment. Plus, you’ll see how email marketing helped fill a strategic gap for a company that sells handmade kitchen knives and cutlery.

Download the Wix Guide here for four foundational eCommerce strategies to help help you create a comprehensive plan for success in the months ahead.

How To Create A COUNTRIES drop down menu in Wix

In this video, Simon shows us how to create a drop-down COUNTRIES (not cities) menu using Corvid (Wix code).

 

Here is the Javascript to save in the JS module:

export const countries = [ { value: “Afghanistan”, label: “Afghanistan” }, { value: “Albania”, label: “Albania” }, { value: “Algeria”, label: “Algeria” }, { value: “Andorra”, label: “Andorra” }, { value: “Angola”, label: “Angola” }, { value: “Antigua and Barbuda”, label: “Antigua and Barbuda” }, { value: “Argentina”, label: “Argentina” }, { value: “Armenia”, label: “Armenia” }, { value: “Australia”, label: “Australia” }, { value: “Austria”, label: “Austria” }, { value: “Azerbaijan”, label: “Azerbaijan” }, { value: “Bahamas”, label: “Bahamas” }, { value: “Bahrain”, label: “Bahrain” }, { value: “Bangladesh”, label: “Bangladesh” }, { value: “Barbados”, label: “Barbados” }, { value: “Belarus”, label: “Belarus” }, { value: “Belgium”, label: “Belgium” }, { value: “Belize”, label: “Belize” }, { value: “Benin”, label: “Benin” }, { value: “Bhutan”, label: “Bhutan” }, { value: “Bolivia”, label: “Bolivia” }, { value: “Bosnia & Herzegovina”, label: “Bosnia & Herzegovina” }, { value: “Botswana”, label: “Botswana” }, { value: “Brazil”, label: “Brazil” }, { value: “Brunei”, label: “Brunei” }, { value: “Bulgaria”, label: “Bulgaria” }, { value: “Burkina Faso”, label: “Burkina Faso” }, { value: “Burundi”, label: “Burundi” }, { value: “Cabo Verde”, label: “Cabo Verde” }, { value: “Cambodia”, label: “Cambodia” }, { value: “Cameroon”, label: “Cameroon” }, { value: “Canada”, label: “Canada” }, { value: “Central African Republic”, label: “Central African Republic” }, { value: “Chad”, label: “Chad” }, { value: “Chile”, label: “Chile” }, { value: “China”, label: “China” }, { value: “Colombia”, label: “Colombia” }, { value: “Comoros”, label: “Comoros” }, { value: “Congo”, label: “Congo” }, { value: “Costa Rica”, label: “Costa Rica” }, { value: “Croatia”, label: “Croatia” }, { value: “Cuba”, label: “Cuba” }, { value: “Cyprus”, label: “Cyprus” }, { value: “Czech Republic”, label: “Czech Republic” }, { value: “Côte d’Ivoire”, label: “Côte d’Ivoire” }, { value: “Denmark”, label: “Denmark” }, { value: “Djibouti”, label: “Djibouti” }, { value: “Dominica”, label: “Dominica” }, { value: “Dominican Republic”, label: “Dominican Republic” }, { value: “DR Congo”, label: “DR Congo” }, { value: “Ecuador”, label: “Ecuador” }, { value: “Egypt”, label: “Egypt” }, { value: “El Salvador”, label: “El Salvador” }, { value: “Equatorial Guinea”, label: “Equatorial Guinea” }, { value: “Eritrea”, label: “Eritrea” }, { value: “Estonia”, label: “Estonia” }, { value: “Ethiopia”, label: “Ethiopia” }, { value: “Fiji”, label: “Fiji” }, { value: “Finland”, label: “Finland” }, { value: “France”, label: “France” }, { value: “Gabon”, label: “Gabon” }, { value: “Gambia”, label: “Gambia” }, { value: “Georgia”, label: “Georgia” }, { value: “Germany”, label: “Germany” }, { value: “Ghana”, label: “Ghana” }, { value: “Greece”, label: “Greece” }, { value: “Grenada”, label: “Grenada” }, { value: “Guatemala”, label: “Guatemala” }, { value: “Guinea”, label: “Guinea” }, { value: “Guinea-Bissau”, label: “Guinea-Bissau” }, { value: “Guyana”, label: “Guyana” }, { value: “Haiti”, label: “Haiti” }, { value: “Holy See”, label: “Holy See” }, { value: “Honduras”, label: “Honduras” }, { value: “Hungary”, label: “Hungary” }, { value: “Iceland”, label: “Iceland” }, { value: “India”, label: “India” }, { value: “Indonesia”, label: “Indonesia” }, { value: “Iran”, label: “Iran” }, { value: “Iraq”, label: “Iraq” }, { value: “Ireland”, label: “Ireland” }, { value: “Israel”, label: “Israel” }, { value: “Italy”, label: “Italy” }, { value: “Jamaica”, label: “Jamaica” }, { value: “Japan”, label: “Japan” }, { value: “Jordan”, label: “Jordan” }, { value: “Kazakhstan”, label: “Kazakhstan” }, { value: “Kenya”, label: “Kenya” }, { value: “Kiribati”, label: “Kiribati” }, { value: “Kuwait”, label: “Kuwait” }, { value: “Kyrgyzstan”, label: “Kyrgyzstan” }, { value: “Laos”, label: “Laos” }, { value: “Latvia”, label: “Latvia” }, { value: “Lebanon”, label: “Lebanon” }, { value: “Lesotho”, label: “Lesotho” }, { value: “Liberia”, label: “Liberia” }, { value: “Libya”, label: “Libya” }, { value: “Liechtenstein”, label: “Liechtenstein” }, { value: “Lithuania”, label: “Lithuania” }, { value: “Luxembourg”, label: “Luxembourg” }, { value: “Madagascar”, label: “Madagascar” }, { value: “Malawi”, label: “Malawi” }, { value: “Malaysia”, label: “Malaysia” }, { value: “Maldives”, label: “Maldives” }, { value: “Mali”, label: “Mali” }, { value: “Malta”, label: “Malta” }, { value: “Marshall Islands”, label: “Marshall Islands” }, { value: “Mauritania”, label: “Mauritania” }, { value: “Mauritius”, label: “Mauritius” }, { value: “Mexico”, label: “Mexico” }, { value: “Micronesia”, label: “Micronesia” }, { value: “Moldova”, label: “Moldova” }, { value: “Monaco”, label: “Monaco” }, { value: “Mongolia”, label: “Mongolia” }, { value: “Montenegro”, label: “Montenegro” }, { value: “Morocco”, label: “Morocco” }, { value: “Mozambique”, label: “Mozambique” }, { value: “Myanmar”, label: “Myanmar” }, { value: “Namibia”, label: “Namibia” }, { value: “Nauru”, label: “Nauru” }, { value: “Nepal”, label: “Nepal” }, { value: “Netherlands”, label: “Netherlands” }, { value: “New Zealand”, label: “New Zealand” }, { value: “Nicaragua”, label: “Nicaragua” }, { value: “Niger”, label: “Niger” }, { value: “Nigeria”, label: “Nigeria” }, { value: “North Korea”, label: “North Korea” }, { value: “Norway”, label: “Norway” }, { value: “Oman”, label: “Oman” }, { value: “Pakistan”, label: “Pakistan” }, { value: “Palau”, label: “Palau” }, { value: “Panama”, label: “Panama” }, { value: “Papua New Guinea”, label: “Papua New Guinea” }, { value: “Paraguay”, label: “Paraguay” }, { value: “Peru”, label: “Peru” }, { value: “Philippines”, label: “Philippines” }, { value: “Poland”, label: “Poland” }, { value: “Portugal”, label: “Portugal” }, { value: “Qatar”, label: “Qatar” }, { value: “Romania”, label: “Romania” }, { value: “Russia”, label: “Russia” }, { value: “Rwanda”, label: “Rwanda” }, { value: “Saint Kitts & Nevis”, label: “Saint Kitts & Nevis” }, { value: “Saint Lucia”, label: “Saint Lucia” }, { value: “Samoa”, label: “Samoa” }, { value: “San Marino”, label: “San Marino” }, { value: “Sao Tome & Principe”, label: “Sao Tome & Principe” }, { value: “Saudi Arabia”, label: “Saudi Arabia” }, { value: “Senegal”, label: “Senegal” }, { value: “Serbia”, label: “Serbia” }, { value: “Seychelles”, label: “Seychelles” }, { value: “Sierra Leone”, label: “Sierra Leone” }, { value: “Singapore”, label: “Singapore” }, { value: “Slovakia”, label: “Slovakia” }, { value: “Slovenia”, label: “Slovenia” }, { value: “Solomon Islands”, label: “Solomon Islands” }, { value: “Somalia”, label: “Somalia” }, { value: “South Africa”, label: “South Africa” }, { value: “South Korea”, label: “South Korea” }, { value: “South Sudan”, label: “South Sudan” }, { value: “Spain”, label: “Spain” }, { value: “Sri Lanka”, label: “Sri Lanka” }, { value: “St. Vincent & Grenadines”, label: “St. Vincent & Grenadines” }, { value: “State of Palestine”, label: “State of Palestine” }, { value: “Sudan”, label: “Sudan” }, { value: “Suriname”, label: “Suriname” }, { value: “Swaziland”, label: “Swaziland” }, { value: “Sweden”, label: “Sweden” }, { value: “Switzerland”, label: “Switzerland” }, { value: “Syria”, label: “Syria” }, { value: “Tajikistan”, label: “Tajikistan” }, { value: “Tanzania”, label: “Tanzania” }, { value: “TFYR Macedonia”, label: “TFYR Macedonia” }, { value: “Thailand”, label: “Thailand” }, { value: “Timor-Leste”, label: “Timor-Leste” }, { value: “Togo”, label: “Togo” }, { value: “Tonga”, label: “Tonga” }, { value: “Trinidad and Tobago”, label: “Trinidad and Tobago” }, { value: “Tunisia”, label: “Tunisia” }, { value: “Turkey”, label: “Turkey” }, { value: “Turkmenistan”, label: “Turkmenistan” }, { value: “Tuvalu”, label: “Tuvalu” }, { value: “U.K.”, label: “U.K.” }, { value: “U.S.”, label: “U.S.” }, { value: “Uganda”, label: “Uganda” }, { value: “Ukraine”, label: “Ukraine” }, { value: “United Arab Emirates”, label: “United Arab Emirates” }, { value: “Uruguay”, label: “Uruguay” }, { value: “Uzbekistan”, label: “Uzbekistan” }, { value: “Vanuatu”, label: “Vanuatu” }, { value: “Venezuela”, label: “Venezuela” }, { value: “Viet Nam”, label: “Viet Nam” }, { value: “Yemen”, label: “Yemen” }, { value: “Zambia”, label: “Zambia” }, { value: “Zimbabwe”, label: “Zimbabwe” } ];

And here is the page code:

import {countries} from ‘public/countries’; $w.onReady(function() { $w(‘#dropdown7‘).options = countries; });

Good luck! 🙂

What Payment Gateway Should I Use For My Small Business Website?

If you are a small business owner then the chances are you need a modern, hosted payment gateway provider such as Paypal, Stripe or Braintree to take your online payments.

What is a modern, hosted payment provider?

Traditionally sellers needed to set up a special merchant bank account and this would take money from the buyer’s credit card. This is the classic method of credit card payment and examples of providers include Authorize.net and Worldpay.

These days, providers such as Paypal, Stripe and Braintree use their own merchant account and will directly take money from the buyer’s account and post it into your account. They check for funds and either authorize or decline the transaction in seconds. These are the modern payment gateways and the main drawback over classic gateways is that they usually take a higher transaction fee.

There are two ways for your payment gateway to interface with your customer and process their transaction:

An integrated payment gateway are embedded in your site using an API, and the customer remains on your site for the entire transaction. This gives for a smoother, more professional looking sale’s experience. However, as you are now handling customer credit card data, you must now be PCI compliant. As a small business this may be more trouble than it is worth.

hosted payment gateway takes the customer out of your site and handles all the credit card data themselves. If you take customer details at point of sale then you should not collect their credit card information for your new customer database at this point. Your payment gateway provider will handle all of that. Whilst the processing is done out of your site, you can still create an easy buying experience.

So that’s why as a small business owner, you probably want to go for a modern, hosted payment provider.

 

Paypal vs Braintree vs Stripe?

Here is an infographic comparing Paypal, Braintree, Square and Stripe.

 

Wix vs WordPress?

There are now a fantastic variety of tools out there to help anyone from a novice to a seasoned professional create a beautiful website. Gone are the days when you needed to understand coding and network infrastructure to create a great looking site. Some of the favorites are WordPress, Squarespace and Wix. So which tool should you be using?

WordPress is by the far the most popular choice out there and the tool of choice for organisations from governments to banks to gym chains. It is a free, open source tool with a huge community of users who can provide support. You can add plugins including SEO and most importantly you can manipulate the code to adapt your website to work exactly as you need it to. This means you have the flexibility to create completely unique features for your site that stand out from the crowd.

So is WordPress the best choice for everyone? I don’t think so. I am a Wix expert and started out my website design career running a Wix website for my own small business. I found the drag and drop experience enjoyable and with it I created a beautiful site that helped to build my brand and converted hits into sales. What is more by utilising the SEO wizard and being clever with the wording I reached 1st page – and often first place – on Google, within a few months of going live. My business became one of the best known in my city due to my internet presence.

Concusion: Shall I use Wix or WordPress?

If you are technically minded, run a large website, or want flexibility to make a site work with unique features then WordPress is the professional choice. However competitors such as Wix are still fantastic options for small businesses/designers/entrepreneurs who want to easily edit any aspect of their site without a complicated content management system. They still create professional looking websites with functionalities such as e-commerce and booking systems and can still reach 1st place on Google.

If you want friendly help building your professional website in Wix or WordPress at an affordable price please contact me for a quotation.

 

Testing Out Wix Code

“Creativity without limits” the slogan reads, and as an official Wix expert, I decided it was finally time to put Wix code to the test.

Any Google search will bring up plenty of resources and videos created by Wix to help you get started. I discovered that it is surprisingly easy to use. It did not take long for me to put in some nice interactive touches into my client’s website, even though I tend to shy away from coding.

 

The beauty that I see in this system is that while you can potentially input any combination of javascript to create unique interactive effects, the development environment is all set up for you with text prompts as you type. It means that you can get started on creating the logic for your desired effect without first needing to learn all the intricacies and structures of frontend development.

Without limitations Wix code is not. For example you cannot change anything in applications such as Wix Bookings. Also the Wix telephone support ends as soon as you start using the code. Nevertheless you can set up your own database and enter/extract/display information as needed. It means you can do a lot.

All in all it is a thumbs up from me. Stay tuned for more updates as I delve deeper into the code.

 

4 Essential Steps To Improve Your Google Ad Performance

In this day and age Google is very clever and ultimately Google prefers you to pay for Ads rather than rely on organic search. SEO is not dead, but depending on your competition, it takes a lot of time and effort building up your site as a credible presence on the web. While you work for your site to rank on the SERP, I usually advise clients to pay for an ad campaign if they want to be seen in their early months on the web. Here are 4 strategies you should follow to be successful.

1. Do your keyword research using the key word planning tool. Put yourself in the mind of your customer and what they might search for, and also work out the negative searches you do not want people to find you on.

2. Create customised landing pages for each advert to exactly match the advert phrasing, with a call to action that the user will see quickly when they have landed.

3. Set up Google analytics with clear conversion goals. E.G set arriving on a thank you page as a goal for people who submit a form, and monitor conversions.

 

4. Know the life time value of a customer who converts, and monitor your conversion rate so that you can optimise your cost per click accordingly.

Here is an infographic!